Rob Pero is a serial entrepreneur, savvy marketer, and proud member of the Bad River Tribe. Like preceding generations of Ojibwe people, his core values are rooted in love for family, support for community, respect for the natural world, and a commitment to doing everything, as the Ojibwe say, ‘in a good way’.
With the passage of the 2018 Farm Bill, the ability to grow hemp (for the purpose of extracting Cannabidiol, or CBD) presented itself. In the sky-rocketing CBD industry, Rob saw both an opportunity to capitalize on a market void, and a tool to use for the betterment of his Indigenous brothers and sisters.
CBD is seen as a natural answer to numerous man-made problems. For Rob, the sentiment was no different, but more importantly, in his vision, he saw an opportunity to offer CBD ‘in a good way’.
We honor our Native American roots and apply our tradition of living ‘in a good way’ to every step of our process.
We consider the seven generations of family that came before us and remain mindful of the seven generations that will follow in our daily commitment to honoring the land and every plant we grow.
We’re proud to support our Wisconsin brothers and sisters on the path we’ve started, and we’re happy to share our story every step of the way.
There’s never been a time where intentional disinformation and incidental misinformation was as prevalent. Offering unfiltered access to our entire operation provides consumers with first-hand peace of mind that we are walking the talk. Every word, every step.
In this contentious era, where corporate deception is common and ulterior motives rampant, it’s critical that every dollar you spend reaches its intended destination. We pride ourselves on the premium quality and unmatched authenticity in our supply chain. We’re vertically integrated so we can guarantee it, and transparent so you can see it for yourself.